AOL?s Advertising.com Group Acquires Retargeting Startup Buysight

AOL just announced that it has acquired Buysight, a startup offering ad targeting and retargeting. The startup will become part of the Advertising.com group, which includes AOL's various ad platforms, such as?Advertising.com, ADTECH, The AOL On Network, goviral, and Pictela. (AOL also owns TechCrunch.) In the acquisition press release, the group's CEO Ned Brody said Buysight's technology will be incorporated into AOL's Adlens optimization technology.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/vZjCsfAg9tw/

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