Coca-Cola India Pvt Ltd has robust plans to stimulate its grow in soft drinks in India with investments in innovation, enhancing the distribution network, cold drink equipment placement and increasing its manufacturing capacity. In 2012, the company revived its old RimZim brand, a "masala soda" flavoured with cumin and other spices. The company also revived its old Citra brand in lime carbonates.
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Full Report Details at
- www.fastmr.com/prod/666144_cocacola_india_pvt_ltd_in_soft_drinks ..
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and
Energy Drinks.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Report Table of Contents:
COCA-COLA INDIA PVT LTD IN SOFT DRINKS (INDIA)
Euromonitor International
July 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Coca-Cola India Pvt Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Coca-Cola India Pvt Ltd: Competitive Position 2012
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